Sustainable Future
The crucial need of co-existing between nature and urban landscapes is reflected in the color pallets and the stories from where they come: urban concrete and formal darks meet nature’s mid-tones and bright shades.
Eco-fashion, lo-fi, laboratory-grown fabrics, food fashion, fusing product and garment, beetroot-dying, victimless leather, boneivory, up-cycling and all the other experiments concentrating on environment issues, are so important; some ideas will eventually end up as valid solutions to problems we fight with, some are indispensable because of the discussion they rise.
Solutions are imperative to solve the paradox of the fashion industry obsessed by the nonstop change and the vital demand of sustainability.
The focus has moved from pure aspect to content, with everything this brings along in terms of questions.
Finishing and added functions are areas still to be explored and bringing in new, complex and fascinating elements.
Craft techniques are reinterpreted and completed by using the newest technology.
Warmth, comfort, caring, reassuring, thoughtfulness are terminologies to have in mind when developing fabrics for the autumn and winter of 2010/2011.
Puritan
Highest quality bespokes sophisticate.
Shapes are geometrical, folded, draped.
Bodies are carved, curved, monumental.
Surfaces are minimal, smooth, easy.
Colors are gentle contrast, tint tones.
Luxury and elegant esteem! Only the superb, regarding materials and finishing – for regular clothing purpose – is approved. Fabrics are coated, weightless, fluid - simply impeccable.Aspect is precise and perfect, feminine and sensual at the same time. Colors are subdued – the essence of the mood is material.
Reflection
Light-changed colors Painting with light
Lustrous Cristalina Moonlight e-Mirror shine
Other-wordly Colors reflecting Scientific Mineral
Technofoil Iridescent Interactive Opalesence Sky-light
Tinted by technology! Playing with effects, light and shine – special effects applied to fabrics in finishing, printing, laminating or whatever it takes to deceive the eye. Technology and artificial materials in all aspects, is brought into play to achieve the trickster-appearance. Exploiting interactive technology in clothing framework.
Rugged
Urban alongside Rural
Organic alongside Artificial
Warm tones alongside Cold tones
Industrial alongside Craft
Caring alongside Happiness
Nature’s resources! Exploring the relationship between the urban and the natural landscape. Merging the industrial and the handcrafted techniques. Nature is dealt with under a man-made aspect, caring for the best components. Materials are natural or derivates from natural sources refined by using the best of industrial techniques in order to save the human dimension. Patterns – or the supreme of nature’s structures – are handcrafted repetitions, embracing the small imperfections, adding life to expressions .
